[ad#Adlinks – Bookkeeping Class]
In the first part of this blog series, Bookkeeping Money-Saving Tip # 14 – Make Money With Your Business Blog, I wrote that to make money with Google Adsense on your business blog, you needed to do the following things:
Use “Adlinks” whenever possible.
- Make any Google Adsense links in your blog match your “Other” links.
- Place Your Google Adsense Adlinks in Discrete Locations.
- Use Your Prime Real Estate for Banner Ads.
- Utilize as many types of Google Adsense Ads as you can.
Today, I’m going to go into detail on how to do that. So in order, how to create Discrete Google Adsense Ads:
1. Use Adlinks Whenever Possible
An Adlink is – quite simply – a “Text” ad. That means there are no pictures, no gif animation, and no video. It’s just straight up text. The reason you want these “Adlinks” is because they are not annoying…they are very discrete. They look they belong on your blog, even though they have a little bar that says “Ads by Google.”
There are two types of Adlink ads you want to consider. The first is a “Horizontal” Adlink that looks something like this:
[ad#Adlinks – Bookkeeping Class]
The second is a “Vertical” Adlink that looks like this:
You can use both on your site, but what works best will depend on your site and your readers. For this site, I find that that Horizontal Adlinks work best .
2. Make any Google Adsense links in your blog match your “Other” links.
Once you’ve logged into your Google Adsense Account, you should go to the Google Adsense Wizard where you will choose the customized links for your blog. Here, you have the options to choose the size, how many links you want in your ad, and the color backgrounds. (See the picture below.)
The Key Things to remember are to make the ads blend with your blog.
- · NO BORDER. Make the border the same color as the background.
- · MAKE YOUR LINKS THE SAME COLOR AS YOUR “OTHER” LINKS. By doing this, you make it easier to blend your ads right into your blog posts. (Believe me, this will mean the difference between pennies per post and dollars per post.)
Once you’ve created an ad (or multiple ads) that blend into your blog, the next thing you want to do is post these ads to your blog. A great Plug-In to make this process very simple is the “Advertising Manager” Plug-In. You simply copy and paste the HTML from Google Adsense to your blog, and then the next time you go to post a blog, you should see a Drop-Down box under your HTML tag. Simply place your blinker where you want an ad, and select the ad you want from the Drop-Down box. It will put in an HTML tag like the one below:
3. Place Your Google Adsense Adlinks in Discrete Locations
The best place to put Adlinks ads are:
- · Immediately BEFORE your post. That means, when you write your post, drop down the “Insert Ad” box from above, click your ad, and then start typing in your blog post. This will give the Adlinks ad a “Table of Contents” type of feel (or a Navigation Bar feel), and people are more likely to click on it.
- · Throughout your blog. The nice thing about these types of horizontal Adlinks is that they make for nice dividers in your blog. They allow you to break up your points and ideas, and they blend in smoothly. The vertical Adlinks are like pictures, and if done right, your text can wrap around them. Your reader will keep reading and hardly ever notice them. (This also increases the odds that they will “accidentally” click on a link, which means you’ll get paid for their Booboos.)
- · At the End of your blog. By placing an Adlink at the end of your blog, the reader sees that they can click on other links to find similar products or topics, and you get paid. It’s like a continuation of what you’ve just written about.
4. Use Your Prime Real Estate for Banner Ads.
Banners and Leaderboards
You probably already know what banners are (the rectangular picture ads that so many sites have), but do you know what Leaderboards are? Leaderboards are as common as banners, but are mainly text with a brief ad description to tantalize people into clicking. Additionally, they are in a banner format, meaning they are rectangular in shape and often have multiple ads. Here are examples of both:
[ad#Banner Ring Central]
[ad#Long Banner Small Business Adsense]
Google calls these Text Ads (Banners) and Link Ads (Leaderboards). Just like with Adlinks, you can make your Leaderboards blend by hiding the borders and making the link colors the same color as your other links.
The reason you should know about both is that these are a bit more eye-catching than Adlinks are, and therefore not nearly as sneaky. Their main purpose is to give the reader more information while making it clear that it’s an ad. You may think you don’t want to use these (if you are going the discrete route), but it never hurts to test them and see how they play out with your readers.
Another thing to keep in mind with these, you can get them both horizontally and vertically, and you can create them in any size. Most bloggers suggest you skip the 468 x 60 size for the banners since everyone uses those as banners. They suggest you go for the longest size so that it looks like a navigation bar. For the Leaderboards, horizontal is also a good idea since it makes it easy to break up your blog-thoughts and stick these in between your points. The horizontal ones take a lot more “know-how” and “tom-foolery” to get them to look right.
When placing Banners and Leaderboards, there are usually two ideal locations to do it:
- · For banners, you want to place them near the top and bottom of your blog. The FrontPage Plug-In I had you install earlier is perfect for this. It allows you to create banner ads (whether from Google or anyone else) and all you have to do is copy the HTML and paste it into the boxes under settings. It’s that simple, and the boxes will be filled on every page you go to.
- · Leaderboards are good interspersed throughout your blog. You will want to use your “Advertising Manager” Plug-In for this and just drop it periodically wherever you have a break in thought or are changing the topic.
- · The ideal number of Google Adsense ads is 1 Adlinks ad in the blog post (preferably under the title and before the body of the blog), three Leaderboards throughout the post, and the Banners at the top and bottom of each page.
- · While you can use Google Adsense in your sidebar as well, I prefer to use Affiliate links there. You have a better chance of making more money with the prime locations taken by the people who pay to be there.
5. Utilize as many types of Google Adsense Ads as you can.
Google Adsense allows you to have a maximum of 10 Adsense ads on your blog. That means, should you happen to place more than 10 Adsense ads on any page of your blog (including those in the Sidebars, Headers and Footers), Google will simply make anything over 10 “disappear.” In other words, they just won’t show those ads. It won’t be obvious that an ad belongs there, but it can change your margins a bit if you happen to go overboard. The ads they choose to leave behind…will usually be the ones closest to the top of the articles and pages.
The only place this really makes a difference is on your homepage. Say you have five Google Adsense ads per post IN your post and your homepage shows your five most recent posts. That’s a total of 25 ads, but Google will only show 10 – which will probably be all of the ads in your first post, any ads in your header and sidebar, and then the remaining ads in the second post. However, when your readers click on your posts to go directly to that post, then they will see all five of the ads you originally place, plus whatever ads are in your header, footer and sidebars.
Having said that, it is never a bad idea to use your full quote of ads. (See my recommendations above.)
And there you go…ways to use Google Adsense that should help you start making money with your business blog.