Creating Discrete Adsense Ads

[ad#Adlinks – Bookkeeping Class]

In the first part of this blog series, Bookkeeping Money-Saving Tip # 14 – Make Money With Your Business Blog, I wrote that to make money with Google Adsense on your business blog, you needed to do the following things: 

  1. Use “Adlinks” whenever possible.

  2. Make any Google Adsense links in your blog match your “Other” links.
  3. Place Your Google Adsense Adlinks in Discrete Locations.
  4. Use Your Prime Real Estate for Banner Ads.
  5. Utilize as many types of Google Adsense Ads as you can.

Today, I’m going to go into detail on how to do that.  So in order, how to create Discrete Google Adsense Ads:

1. Use Adlinks Whenever Possible

An Adlink is – quite simply – a “Text” ad. That means there are no pictures, no gif animation, and no video. It’s just straight up text. The reason you want these “Adlinks” is because they are not annoying…they are very discrete. They look they belong on your blog, even though they have a little bar that says “Ads by Google.”

There are two types of Adlink ads you want to consider. The first is a “Horizontal” Adlink that looks something like this:

 

[ad#Adlinks – Bookkeeping Class]

The second is a “Vertical” Adlink that looks like this:

clip_image004

You can use both on your site, but what works best will depend on your site and your readers.  For this site, I find that that Horizontal Adlinks work best .

2. Make any Google Adsense links in your blog match your “Other” links.

Once you’ve logged into your Google Adsense Account, you should go to the Google Adsense Wizard where you will choose the customized links for your blog. Here, you have the options to choose the size, how many links you want in your ad, and the color backgrounds. (See the picture below.)

clip_image010

The Key Things to remember are to make the ads blend with your blog.

That means:

  • · NO BORDER. Make the border the same color as the background.
  • · MAKE YOUR LINKS THE SAME COLOR AS YOUR “OTHER” LINKS. By doing this, you make it easier to blend your ads right into your blog posts. (Believe me, this will mean the difference between pennies per post and dollars per post.)

Once you’ve created an ad (or multiple ads) that blend into your blog, the next thing you want to do is post these ads to your blog.  A great Plug-In to make this process very simple is the “Advertising Manager” Plug-In.  You simply copy and paste the HTML from Google Adsense to your blog, and then the next time you go to post a blog, you should see a Drop-Down box under your HTML tag. Simply place your blinker where you want an ad, and select the ad you want from the Drop-Down box. It will put in an HTML tag like the one below:

clip_image014

3. Place Your Google Adsense Adlinks in Discrete Locations

The best place to put Adlinks ads are:

  • · Immediately BEFORE your post. That means, when you write your post, drop down the “Insert Ad” box from above, click your ad, and then start typing in your blog post. This will give the Adlinks ad a “Table of Contents” type of feel (or a Navigation Bar feel), and people are more likely to click on it.
  • · Throughout your blog. The nice thing about these types of horizontal Adlinks is that they make for nice dividers in your blog. They allow you to break up your points and ideas, and they blend in smoothly. The vertical Adlinks are like pictures, and if done right, your text can wrap around them. Your reader will keep reading and hardly ever notice them. (This also increases the odds that they will “accidentally” click on a link, which means you’ll get paid for their Booboos.)
  • · At the End of your blog. By placing an Adlink at the end of your blog, the reader sees that they can click on other links to find similar products or topics, and you get paid. It’s like a continuation of what you’ve just written about.

4. Use Your Prime Real Estate for Banner Ads.

Banners and Leaderboards

You probably already know what banners are (the rectangular picture ads that so many sites have), but do you know what Leaderboards are? Leaderboards are as common as banners, but are mainly text with a brief ad description to tantalize people into clicking. Additionally, they are in a banner format, meaning they are rectangular in shape and often have multiple ads. Here are examples of both:

 

[ad#Banner Ring Central]

Banners

 

[ad#Long Banner Small Business Adsense]

 

Leaderboards

Google calls these Text Ads (Banners) and Link Ads (Leaderboards). Just like with Adlinks, you can make your Leaderboards blend by hiding the borders and making the link colors the same color as your other links.

The reason you should know about both is that these are a bit more eye-catching than Adlinks are, and therefore not nearly as sneaky. Their main purpose is to give the reader more information while making it clear that it’s an ad. You may think you don’t want to use these (if you are going the discrete route), but it never hurts to test them and see how they play out with your readers.

Another thing to keep in mind with these, you can get them both horizontally and vertically, and you can create them in any size. Most bloggers suggest you skip the 468 x 60 size for the banners since everyone uses those as banners. They suggest you go for the longest size so that it looks like a navigation bar. For the Leaderboards, horizontal is also a good idea since it makes it easy to break up your blog-thoughts and stick these in between your points. The horizontal ones take a lot more “know-how” and “tom-foolery” to get them to look right.

Ideal Locations

When placing Banners and Leaderboards, there are usually two ideal locations to do it:

  • · For banners, you want to place them near the top and bottom of your blog. The FrontPage Plug-In I had you install earlier is perfect for this. It allows you to create banner ads (whether from Google or anyone else) and all you have to do is copy the HTML and paste it into the boxes under settings. It’s that simple, and the boxes will be filled on every page you go to.
  • · Leaderboards are good interspersed throughout your blog. You will want to use your “Advertising Manager” Plug-In for this and just drop it periodically wherever you have a break in thought or are changing the topic.
  • · The ideal number of Google Adsense ads is 1 Adlinks ad in the blog post (preferably under the title and before the body of the blog), three Leaderboards throughout the post, and the Banners at the top and bottom of each page.
  • · While you can use Google Adsense in your sidebar as well, I prefer to use Affiliate links there. You have a better chance of making more money with the prime locations taken by the people who pay to be there.

5. Utilize as many types of Google Adsense Ads as you can.

Google Adsense allows you to have a maximum of 10 Adsense ads on your blog. That means, should you happen to place more than 10 Adsense ads on any page of your blog (including those in the Sidebars, Headers and Footers), Google will simply make anything over 10 “disappear.” In other words, they just won’t show those ads. It won’t be obvious that an ad belongs there, but it can change your margins a bit if you happen to go overboard. The ads they choose to leave behind…will usually be the ones closest to the top of the articles and pages.

The only place this really makes a difference is on your homepage. Say you have five Google Adsense ads per post IN your post and your homepage shows your five most recent posts. That’s a total of 25 ads, but Google will only show 10 – which will probably be all of the ads in your first post, any ads in your header and sidebar, and then the remaining ads in the second post. However, when your readers click on your posts to go directly to that post, then they will see all five of the ads you originally place, plus whatever ads are in your header, footer and sidebars.

Having said that, it is never a bad idea to use your full quote of ads. (See my recommendations above.)

And there you go…ways to use Google Adsense that should help you start making money with your business blog. 

A Must-Have WordPress Plug-In: PushButton SEO

Hands-On with Push Button SEO for WordPress Affilorama Search engine, Search-Engine-Marketing
Search engine, Search-Engine-Marketing—Danard Vincente (Flickr.com) This picture I pulled from the PushButton SEO Plug-In in less than 3 seconds… E.T.B.

Okay, let me first start by saying this:  If you are not using WordPress for your website/blog, then this post is NOT for you.  If you do have WordPress or if you are thinking about switching to WordPress, then YOU MUST READ THIS POST.

As many of my readers already know, I am not someone that openly “sells” or recommends a product unless I know that it works.  But I just came across a Plug-In for WordPress that is so amazing and saves me so much time, I wish that someone had told me about it years ago.  It has to be the best Plug-In I have ever seen for BOTH saving time and for Search Engine Optimization.  I have only had this product for about two days at this point, but OMG, the time it is saving me!!!

What’s the Plug-In?

It’s called PressButton SEO and here’s what it does (a sample of the several of these items can be found on this page):

  1.  You can insert videos straight from YouTube into your Blog and Page Posts.  Not only can you insert them, you can search them then watch them from your dashboard.  It also tells you the average length of time for the videos and shows you the more popular videos for whatever you are searching for right at the top.  If you like a video, you click a button and it inserts it wherever you want it and in any size.  Imagine the possibilities for any business.  If you are a bookkeeper and you want to post a blog about using QuickBooks, you can find something from YouTube and insert it instantly (or for any industry in general).
  2. You can instantly add information from other blogs.  This is AWESOME because you no longer have to search all over the web for references from other blogs.  You simply search your keywords in your dashboard and click the add button for any posts you like.  This creates a link for you and takes less than a few seconds.
  3. You can add News Articles from anywhere on the web.  Again, the possibilities are amazing when you consider that you can instantly link to articles that support whatever you are posting to your site.
  4. You can add royalty-free pictures from Flickr by a simple click as well.  Anyone has ever done a blogging workshop with me knows that I am a BIG advocate for adding pictures to a blog post.  This plug-in lets you find pictures for any keyword from Flickr that you can use for free. That is a huge time saver.
  5. It analyzes and recommends SEO tools that will help your site get rankings.  While this is usually every bloggers dream, I put this towards the bottom because for me, the previous four were the most exciting tools.  I personally don’t write for the rankings; I write to pass on whatever knowledge I have.  Luckily, it’s information that people want to hear.  However, I have done the “I-Need-To-Get-Rankings-And-SEO” route before, so I know how time consuming it can be.  I have always been too lazy to spend any real time chasing down keywords or traffic.  But this Plug-In does all the work for you.  From your dashboard, it…
    1. Recommends Keywords to Use that Will Get You Rankings
    2. Helps you Create a List of Meta Tags.
    3. Shows You the Probability that Your Site Will or Will Not Get Ranked Quickly.
    4. Instantly Links to your own pages or posts.  For example, this post is in:  Blogging Advice.

But don’t take just my word for it.  Check out the video that the creator made which sold me on it.

Also, if you have WordPress and you want to try this Plug-In, you can download the free “lite” version and use that.  It won’t let you do the first four things I mentioned, but it will help with SEO.  Simply open the following link in Firefox or Internet Explorer, then once the page is loaded, close the page.  A Pop-Up should appear asking if you want to “Leave or Stay” on the page.  Click Stay and you will then see the free version of the Plug-In.

Just Click Here:  PushButton SEO

If you get it, let me know what you think about it.  I love getting feedback.

Enjoy the video.  (News and Blog Posts are below.)

What Bloggers are Saying About PushButton SEO:

PeekLife PushButton SEO WordPress Optimization and Content:

PushButton SEO WordPress Optimization and Content Creation Visit Site It’s simple. We designed the plugin to help internet marketers of every skill and experience level implement white-hat content-focused SEO on any site.…

Push Button SEO Review Bonus for Brian Johnson’s Plugin

Hands-On with Push Button SEO for WordPress Affilorama

News Articles About PushButton SEO:  

Push Button SEO Review Bonus for Brian Johnson’s Plugin Revealed PR Web press release

Can you believe all of this took me less than 2 minutes to find and insert?  I LOVE this Plug-In!!!